10-second tip: The idiot review
July 1st, 2009 | 2 Comments
Before finalizing, read over that press release, case study, memo or planning document as if you are a complete idiot in the subject matter.
Posts Tagged ‘rewrite’
About Bob Cramblitt
Bob Cramblitt is principal of Cramblitt & Company, a communications company that helps organizations find their voice through customer-driven stories and interaction. He also reads, kayaks, plays guitar and sings.
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