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10-second tip: The idiot review

July 1st, 2009

Before finalizing, read over that press release, case study, memo or planning document as if you are a complete idiot in the subject matter.

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Posted in Business, communication, PR and marketing

This entry was posted on Wednesday, July 1st, 2009 at 12:23 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “10-second tip: The idiot review”

  1. Chuck Brooks on 02 Jul 2009 at 12:00 pm

    Would add letting it rest for a day or two after every change.
    Chuck Brooks
    FutureWare SCG

  2. bobc on 02 Jul 2009 at 12:02 pm

    Agree, Chuck, if you have the luxury. If not, even putting it aside for an hour or so works.