August 5th, 2010 | 38 Comments
I write quite a bit, consciously or unconsciously, about a client of mine, Red Gate. It’s easy to see why: they are brilliant in about every aspect of running a company: planning, execution, creativity, marketing. Most of all, they deliver on what they promise.
One of Red Gate’s most recent triumphs is the 10 Geeks in 5 Weeks campaign. It used company culture as a recruiting magnet. If you think you are too small to compete with the big boys or girls over top talent, think again. Maybe some Red Gate ideas can spur some of your own: http://www.red-gate.com/careers/video_gallery.htm#geeks.
Don’t co-op these ideas whole-cloth; use them as a launching pad for your own flights of creativity.