Forget social media, let’s talk community
December 15th, 2009 | 5 Comments
Is social media the new web 2.0, a term that’s absolutely meaningless?
In practice, social media is often a new form of interruptive marketing. The vast majority of companies are tweeting, linking in and facebooking just to broadcast messages, without regard to discussion or conversation. Most corporate messages in social media are the equivalent of truncated press releases.
Indulge in social media if you want, but if you really want to deliver value, establish a community for customers, partners and potential customers. Provide an outlet for technical information, peer-to-peer interaction, customer stories, surveys, Q&As, interviews, blogs from your product developers, commentary and other content people in your industry can’t get anywhere else.
You have a choice: Add to the cacophony or establish a welcomed outlet for constructive conversation.
