Hot or not? The conclusion.
March 18th, 2009
The jury has reached its verdict on Simon Galbraith’s bold experiment to prove the superiority of professional photography for marketing.
Who’s hot and who’s not? See the results in Simon’s second guest spot on the Business of Software blog.
I’m suprised that the professional picture had so much background clutter (the bookcase) with the potential of distracting the viewer. Lighting isn’t all that great, either, too much shadow over the jaw and throat. We’ve always made sure that backgrounds are simple and bland, with the light source triangle, which is something I read in an introductory video book somewhere. Still, the small rating difference is something of a suprise.
Chuck Brooks
FutureWare SCG