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A PR Groucho nods to Seth

March 10th, 2009

My attitude about PR has often been like Groucho’s about clubs: ” I refuse to join any club that would have me as a member.”  More to the point, who’d want to be a member of the PR club, especially the way its members have handled their duties?

I answer to PR like I do a childhood nickname I don’t want to carry into adulthood.  Although I still do a good bit of traditional PR and more than my share of press releases, I’m always aware of the audience and what I’m saying to them. That’s telling a story, and it’s the real business I’m in.

I’m writing about it today as a shameless piggyback to an excellent posting by Seth Godin.  There’s also a much longer (probably too long) posting I did for the Business of Software blog.

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Posted in PR and marketing

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One Response to “A PR Groucho nods to Seth”

  1. Chuck Brooks on 10 Mar 2009 at 4:43 pm

    Certainly nothing wrong with shameless promotion, piggybacked or otherwise. We can’t always do what we want, which may be a good thing in the grand scheme of things.
    Chuck Brooks
    FutureWare SCG