Shape of Things

I’m in ample, though fairly silent, company when I say that my greatest regrets have come from fear and complacency — the dual killers of ambition.

Afraid of appearing foolish, being ridiculed, called stupid or naive.  Then justifying my inaction and certifying it with complacency.

For everyone who feels this way about new forms of marketing, PR and communications, it’s not too late to catch up according to Seth Godin. My nomination for the best place to start is by reading Inbound Marketing, the new book by Brian Halligan and Dharmesh Shah. 

I’ve heard Dharmesh speak twice at the Business of Software conferences, and he walks the walk. I knew this book would be practical and well-written, but didn’t anticipate how inspiring it would be (although I’m not giving up my newspapers as the authors suggest).

I’ll spare you a full review, as I wouldn’t have much to add to the excellent one by Neil Davidson on the Business of Software blog.

If you are bound by fear or complacency regarding new forms of marketing, PR and communications, this is where you shrug off those shackles.