Star of your rodeo
February 25th, 2009
Rus Emerick won’t let well enough alone. And that’s great for his organization, Schneider-Electric. Emerick has been an evangelist for DSSP within Schneider, and as a result the company is saving millions a year applying scanning-based technologies across its design and manufacturing processes.
Rus is rare in his zeal and vision. But, there are plenty of people with insights in your business that can be leveraged. It’s win-win. The person becomes more engaged, and the company reaps the benefits of better information flow.
Think of the value a support person could add if encouraged to not only help with problems, but to systematically share information on customers’ needs and frustrations. How about if your sales people made it part of their jobs to solicit stories of successful projects involving your products or services — stories that could then be shared within your customer community?
As Rus says, it’s good to be the star of your rodeo, but there is so much more possible. If you are a manager, give your people incentive to go beyond their jobs. Help them redefine themselves. Don’t let yourself or your people be limited by the rodeo ring.
