Schlep your customers
February 9th, 2009
Matthew Scudder, the long-running character in Lawrence Block’s detective series, once coined an acronym for how he would treat his new wife. It was SCHLEP. I believe it stood for share, cooperate, help, love, encourage and protect.
It always struck me as a good mantra for every relationship: spouse, significant other, friends, clients, business partners and customers.
If that sounds too personal for your customers, think again. It’s all personal and it’s all a relationship. Bad things happen when we turn a customer or partner into a thing. Good things happen when we treat customers as sentient human beings.
