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MEDIA RELATIONS Cramblitt & Company has many media relations success stories. For the sake of brevity, let's look at a few numbers: For a game engine company, 67 articles in one year, reaching a targeted circulation of 4.3 million. In three years, Cramblitt & Company helped increase circulation by 435 percent. For an engineering software company, 54 articles in one year, reaching nearly 3 million readers. From 1998 to 2001, circulation has increased 70 percent. For a 2D animation software company, 90 articles in one year, reaching more than 7 million readers. In two years, Cramblitt & Company has helped increase circulation by nearly 200 percent. EDITING & WRITING From Application to Article: Over the past two years, Cramblitt & Company has written and placed more than two dozen application stories and feature articles in publications important to its clients. Practicing Journalists: Cramblitt & Company staff members don't just understand the needs and demands of journalists. They live them. Cramblitt & Company provides editorial services for two web-based newsletters and two technology company newsletters. WEB DESIGN & CREATION E-Savvy: In just months, two client web sites redsigned and managed by Cramblitt & Company went from little more than online brochures to the primary channel for marketing, technical information, and sales support. ADVERTISING Let the Sales Roll: Cramblitt & Company's trade publication ad for a niche-market product won an international award for generating more than 500 sales leads. Building on the ad's recognition, Cramblitt & Company used it as the basis of a marketing brochure. Small Ad, Big Fish: A 1/4 page ad in a regional tabloid newspaper helped a Cramblitt & Company client attract one of its biggest customers. Standing Room Only: An ad in the business section of the local newspaper helped attract an overflow crowd to a technology seminar sponsored by a Cramblitt & Company client. QUALITATIVE RESEARCH Special Marketing Effects: A 3D special effects software company needed to know what direction to go with its current product. Cramblitt & Company conducted research among clients and potential clients that included special effects coordinators from leading animation production companies. As a result of Cramblitt & Company's recommendations, the client took a new approach in marketing its technology -- an approach that has ensured long-term success. Used Computer Mart: A marketing company wanted to fulfill its dream of selling used computer equipment on the Internet. Using information from in-depth interviews with the company's target audiences, Cramblitt & Company outlined recommendations for setting up a web site. The company now has the world's largest web site for selling used computers and peripherals. COMPANY POSITIONING Reality Bytes: A virtual reality company had great technology but not much recognition. Cramblitt & Company provided consulting and PR services that generated a steady stream of praise from industry analysts and helped the company garner awards and unprecedented press coverage in leading publications. The company is now considered the world leader in its field. Soaring Performance: A non-profit benchmarking organization had great benchmarks but needed more market presence. An integrated marketing/communications and PR campaign changed that. The organization is now recognized worldwide, and its benchmarks are common tools in publication testing labs. PRODUCT POSITIONING Engineering Success: An engineering software company had a new version of its flagship product. Problem was that some of its largest potential clients didn't even know they needed a product of this kind. A carefully orchestrated product launch -- including targeted media relations, application stories, new marketing collateral and selective advertising -- led to a record six months of sales for the company. Software Sculpting: The software had a little bit of everything for everybody. Cramblitt & Company asked the right questions: the ones that clarified target audiences and features that would be valuable to those audiences. By launch time, the presentation was complete: the software was chiseled into a finely-tuned product with a unique niche in the marketplace.
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Cramblitt & Company writes application stories and press releases that communicate who we are as a company and why customers should choose our solutions. We get a large volume of coverage in the trade journals and the web sites that are meaningful to Raindrop Geomagic. |
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