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	<title>Comments on: PR in practice: Beyond slinging</title>
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	<link>http://www.cramco.com/index.php/2009/07/27/pr-slinging/</link>
	<description>What's your story and who's telling it?</description>
	<pubDate>Fri, 18 May 2012 17:28:46 +0000</pubDate>
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		<title>By: Bill Salvin</title>
		<link>http://www.cramco.com/index.php/2009/07/27/pr-slinging/comment-page-1/#comment-132</link>
		<dc:creator>Bill Salvin</dc:creator>
		<pubDate>Wed, 29 Jul 2009 10:08:35 +0000</pubDate>
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		<description>Great post! When I was a journalist, I was always stunned when someone told me "I don't watch your station." I never figured out why they would tell me that. Now, on the PR side, I'm similarly stunned when people think a news release is the solution to their problem. A targeted release is always the best bet. You are more than likely to get some coverage and may build momentum. Good insight.</description>
		<content:encoded><![CDATA[<p>Great post! When I was a journalist, I was always stunned when someone told me &#8220;I don&#8217;t watch your station.&#8221; I never figured out why they would tell me that. Now, on the PR side, I&#8217;m similarly stunned when people think a news release is the solution to their problem. A targeted release is always the best bet. You are more than likely to get some coverage and may build momentum. Good insight.</p>
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