Comments on: Inside-out branding: The Ogilvy way http://www.cramco.com/index.php/2009/04/14/inside-out-branding-the-ogilvy-way/ What's your story and who's telling it? Tue, 07 Feb 2012 16:22:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: bobc http://www.cramco.com/index.php/2009/04/14/inside-out-branding-the-ogilvy-way/comment-page-1/#comment-729 bobc Tue, 23 Feb 2010 18:24:55 +0000 http://www.cramco.com/?p=143#comment-729 Thanks, Derrek. Many people think company culture and story are window-dressing, but if honest and truly reflective of the organization, it's a palpable thing, and as you say, it transcends product and industry. You know it because you're part of a company with a higher calling; a company that inspires people to do their best. Thanks, Derrek. Many people think company culture and story are window-dressing, but if honest and truly reflective of the organization, it’s a palpable thing, and as you say, it transcends product and industry. You know it because you’re part of a company with a higher calling; a company that inspires people to do their best.

]]> By: Derrek Cooper http://www.cramco.com/index.php/2009/04/14/inside-out-branding-the-ogilvy-way/comment-page-1/#comment-728 Derrek Cooper Tue, 23 Feb 2010 18:10:26 +0000 http://www.cramco.com/?p=143#comment-728 Bob.. couldn't agree more. The companies that have that "infectious" culture or story, as you put it, are the true gems out there. It is often forced or attempted in some organizations and it is a total flop. Why? ..because it doesn't come across naturally. In fact, if you don't believe in what you are doing, truly believe, it is hard to get others to follow suit. May seem cliche, but I think it comes from the top. If the leaders and exec team don't simply draw you in and make you feel apart of a bigger "thing", than it is going to be difficult to grow the story across the globe. What draws me to it is the idea that we are all apart of a bigger thing, not simply a cool product, cool industry. But, rather, like-minded people coming together to go out and succeed and challenge the status quo. my 3 cents. Bob.. couldn’t agree more. The companies that have that “infectious” culture or story, as you put it, are the true gems out there. It is often forced or attempted in some organizations and it is a total flop. Why? ..because it doesn’t come across naturally. In fact, if you don’t believe in what you are doing, truly believe, it is hard to get others to follow suit.

May seem cliche, but I think it comes from the top. If the leaders and exec team don’t simply draw you in and make you feel apart of a bigger “thing”, than it is going to be difficult to grow the story across the globe.

What draws me to it is the idea that we are all apart of a bigger thing, not simply a cool product, cool industry. But, rather, like-minded people coming together to go out and succeed and challenge the status quo.

my 3 cents.

]]> By: Chuck Brooks http://www.cramco.com/index.php/2009/04/14/inside-out-branding-the-ogilvy-way/comment-page-1/#comment-35 Chuck Brooks Tue, 14 Apr 2009 19:21:06 +0000 http://www.cramco.com/?p=143#comment-35 It's easier to get the story honed and conveyed when fewer people are involved, which is one reason why small to mid sized companies are usually better then this than large and larger ones. Not so many oars to synchrinize, as it were. Chuck Brooks FutureWare SCG It’s easier to get the story honed and conveyed when fewer people are involved, which is one reason why small to mid sized companies are usually better then this than large and larger ones. Not so many oars to synchrinize, as it were.
Chuck Brooks
FutureWare SCG

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