Comments on: PR manifesto — make dialogue not diatribe http://www.cramco.com/index.php/2009/03/04/pr-manifesto-make-dialogue-not-diatribe/ What's your story and who's telling it? Tue, 07 Feb 2012 16:24:56 +0000 http://wordpress.org/?v=2.7 hourly 1 By: bobc http://www.cramco.com/index.php/2009/03/04/pr-manifesto-make-dialogue-not-diatribe/comment-page-1/#comment-19 bobc Wed, 04 Mar 2009 23:21:39 +0000 http://www.cramco.com/?p=107#comment-19 Thanks, Chuck. I'm not proposing eliminating outgoing communications, but for many companies this is the sole strategy. Put out a press release or an ad. Product sales are one-time events, but there are ways to engage customers beyond the sale, including providing worthwhile technical information, tips, case studies, and community sites where they can engage developers and other customers. It's not difficult to find out what information customers are seeking and to deliver it in credible ways that add value to the relationship. Thanks, Chuck. I’m not proposing eliminating outgoing communications, but for many companies this is the sole strategy. Put out a press release or an ad.

Product sales are one-time events, but there are ways to engage customers beyond the sale, including providing worthwhile technical information, tips, case studies, and community sites where they can engage developers and other customers. It’s not difficult to find out what information customers are seeking and to deliver it in credible ways that add value to the relationship.

]]> By: Chuck Brooks http://www.cramco.com/index.php/2009/03/04/pr-manifesto-make-dialogue-not-diatribe/comment-page-1/#comment-18 Chuck Brooks Wed, 04 Mar 2009 23:09:40 +0000 http://www.cramco.com/?p=107#comment-18 Certainly laudable and worth-while goals. Still, I do have a bit of nitpicking. Outgoing communications are necessary for customers to find good companies and their products on any consistent and reasonable basis. And, it's not clear how product sales, characterised as one time events, can lead to ongoing relationships typical of a continuing service. What people want to read pretty much varies all over the place. No magic bullets here, but good to keep these in mind when crafting marketting communications. Chuck Brooks FutureWare SCG Certainly laudable and worth-while goals. Still, I do have a bit of nitpicking. Outgoing communications are necessary for customers to find good companies and their products on any consistent and reasonable basis. And, it’s not clear how product sales, characterised as one time events, can lead to ongoing relationships typical of a continuing service. What people want to read pretty much varies all over the place. No magic bullets here, but good to keep these in mind when crafting marketting communications.
Chuck Brooks
FutureWare SCG

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